Encourage tourists to visit Norway during the winter
Winter in Norway is a commercial series that showcases the spectacular nature Norway has to offer in winter. The series was produced in collaboration with Fjord Norway.
Here you can watch trailers of the different episodes. The full versions, short versions, images, and customer feedback can be found further down the page.
Trailers
This film is about Anita's journey through the magnificent Sognefjord.
This film is about Vivian and Gunnar's journey in Rogaland.
Challenge:
In a bid to attract international visitors, Fjord Norway is promoting winter tourism in western Norway.
Solution:
Target group analysis showed international tourists perceived Norway as cold and dark in winter, with nature seeming desolate and inaccessible. To address these concerns, we sought a narrative voice that could answer potential travelers' objections.
The result:
The result was to angle the narrative voice as a travel letter to make it sound more natural and "conversational", and to differ slightly from the typical "advertising voice" to build credibility. In addition, we also emphasized that you can enjoy yourself indoors while enjoying nature, or once you're outside, it's a short walk into the heat.
The films were promoted internationally and had viewing rates of up to 75%.
Full versions
Client: Fjord Norway
Producer: Storywell/Lars Korvald, Linn Totland, Britt Dalland
Director: Lars Korvald
Camera & drone: Lars Korvald
Models "Sognefjorden": Anita Kaur Mongia, Liv Einemo, Linn Totland
Model "Rogaland": Vivian Klovning, Gunnar Hølland
Editing, Color, Sound mix: Lars Korvald
Photography: Viktorija Valionytė, Ruben Soltvedt
Music: Musicbed
Feedback from Fjord Norway
"I can highly recommend Lars Korvald. He delivered several successful projects for us at Fjord Norway, and constantly impressed us with his dedication and skills.
He is extremely professional and always goes the extra mile to deliver outstanding results. Lars is open to feedback and suggestions and we really appreciated his collaborative approach.
His background in digital marketing and his strategic eye also benefited us and helped ensure that the content he produced was a perfect fit for our brand and target audience. All in all, Lars is an extremely skilled, professional and passionate person who is a pleasure to work with."
Linn Totland - Marketing Manager, Fjord Norway
Behind the scenes images
Social media versions
